Oakmont CS
- UX design
- UI design
- Web development
- Copywriting
- SEO

- Client
- Oakmont Capital Solutions
- Timeframe
- Six weeks
About project
Oakmont Capital Solutions A ten-page marketing site for a UK capital solutions firm — vehicle, business and property finance — built static, with every figure and line of copy editable in one place.



The brief
Oakmont Capital Solutions arranges vehicle, business and property finance for developers, business owners and investors. The specification opened with the distinction that shaped every decision after it: Oakmont is not a finance broker. It is a capital solutions business — the firm a developer calls before buying a site, not a comparison service. The site had to carry the weight of an established advisory firm rather than the urgency of a lead generator.
Structure
Three kinds of finance, three audiences who do not overlap much: someone financing a car has little in common with a developer funding a scheme. Each became its own route with its own hero, its own cards and its own FAQs, rather than three tabs on one page fighting for the same headline.
Copy, figures and per-route content live in a content directory, separate from the route files. A trust-bar figure appears in several places and is written once — change it there and it changes everywhere, which is what stops a site drifting out of agreement with itself after launch.
Build
Next.js with the App Router, React and TypeScript, every route prerendered to static HTML at build time. No CSS framework: one hand-written stylesheet, which for a site of this size ships less and stays easier to reason about than a utility layer plus the config to constrain it.
Photography is WebP, converted before it reaches the repository. The result is a homepage that arrives in roughly eleven kilobytes of compressed HTML, with a share card generated as part of the build rather than maintained by hand.
Regulation
Oakmont operates as an appointed representative of a principal firm, which means the regulatory wording on the site is not decoration — the firm reference number belongs to the principal, not to Oakmont, and the site has to say so accurately. Those details sit in the same content layer as everything else, so compliance changes do not need a developer.
Results
10
Pages, prerendered as static HTML
11 KB
Homepage HTML over the wire, compressed
3
Finance verticals, each with its own route
{ start }
Like this? Let’s build yours.
Tell us what you have in mind — a line is enough to start. We come back with what we would actually do about it.
That’s with us.
A person reads every enquiry that comes through here. Yours is not sitting in a queue waiting for someone to get around to it.
- 01A reply within one working day, from whoever will do the work.
- 02A short call, but only if there is something worth deciding on one.
- 03Scope and a fixed price in writing before anything starts.


