A brand, an app and a dashboard for halal dining in the UK
- UX design
- UI design
- Brand identity
- Web development
- App development
- Client
- Halaltable
- Industry
- Food and restaurant
- Headquarters
- United Kingdom
- Platform
- Website, dashboard, mobile app
About project
Halaltable is a halal dining app for the UK — verified restaurants, a table booked in seconds, and reviews people actually trust. We designed and built all three sides of it: the mobile app, the restaurant dashboard and the site that launches them.
Challenges & solutions
Problem
Finding halal food you can trust still runs on hearsay. A restaurant's status lives in a group chat, an old forum thread, or a sticker in a window that nobody can verify. The general listing apps make it worse by treating halal as a filter rather than as the claim that needs checking, so "halal options" covers everything from a fully certified kitchen to a single chicken dish. Booking a table still means picking up the phone. Reviews tell you about the service, never about the one thing you came to confirm.
Solution
One place where halal status is the product rather than a tag on it. Every listing is checked and labelled for exactly what it is, fully halal or partly, so nobody has to ring ahead and ask. Tables book in seconds, without a phone call. Reviews come from diners and from the food reviewers people already follow. Behind all of it, a dashboard lets restaurants keep their own listing, menu and social feeds current, rather than leaving their reputation to whoever posted last.
Process
Research
- Briefing & onboarding
- Competitor analysis
- MVP scope
- Roadmap
UX design
- Product goals
- User flows
- Wireframes
- Prototypes
UI design
- Moodboard
- Concept design
- Layout design
- Design system
Development
- Mobile app
- Restaurant dashboard
- Marketing site
- QA & launch
User flow
Four ways in, one destination: the restaurant page, where halal status, menu and booking sit together.
Wireframing
Every screen started in greyscale. On the restaurant page, the halal status went first, right under the photo.
UI layouts
Red is for the next action, green is for halal status. Everything else stays on warm off-white and lets the food lead.
Social media
Posts built from the app's own kit, so the feed looks like the product before anyone has downloaded it.
Design system
Outfit sets the headlines and Inter does the reading. Every colour is a token with a job, so the same components switch to dark mode on their own.
A listing you can trust is worth more than a hundred you cannot.
Results
3×
Bookings over phone calls
Restaurants on Halaltable took three times as many tables through the app as they had by phone.
94%
Halal status found first
In testing, people found a restaurant's halal status within five seconds of opening its page.
34 sec
To book a table
The median time from opening a restaurant to a confirmed booking, with no call and no deposit.
1,200+
Verified restaurants
Every listing checked at source before launch, so the halal badge means what it says.
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